Why is the Asus Eee Box expensive?

Why is the Asus Eee Box expensive?
From:http://www.electronics-in-china.com/buy-bluetooth/
Key words: PC, Bluetooth, LCD
For the price of Php 24,900 a lot of people are asking me why the recently launched Asus Eee Box is a little expensive in the Philippines (even if Asus bundled a 16″ LCD monitor with it)?
Back in June, when I first reported that the Asus Eee Box will come out this month, I predicted a retail price of just Php12,000. A similarly spec’ed desktop PC will hover around Php13,000 in price due to additional WiFi and Bluetooth connections.
However, Asus bundled with it a small 16″ LCD monitor which retails in the market for as low as Php7,000 for AOC models and Php7,500 for Samsung models. Subtract the cost of the LCD and you end up buying the Eee Box alone for Php17,500.
What can you buy with Php17,500?
Athlon 64 LE1640 @ 2.6GHz - Php2,410
2GB DDR2 SDRAM - Php1,960
250GB Seagate Barracuda SATA 8MB -Php2,680
MSI K9N6SGM-V NVidia V-PCie/S/L/R - Php2,250
Inno3D 7300GT 512MB DDR2 128bit DVI - Php2,510
Samsung 20x DVDRW lightscribe - Php1,440
WiFi Dongle - Php900
Bluetooth Dongle - Php250
Of course, the Asus Eee Box will have the advantage of a smaller form factor and lower power consumption. I have this idea that Asus’ Eee line of PCs and laptops want to be perceived as small and affordable. The introduction of the Asus Eee PC line showed that almost anyone can now afford to have a laptop.